"In support of the Executive Yuan's "Challenging 2008: national development scheme-strengthening intellectual property rights protection mechanism", the Taiwan Intellectual Property Office (TIPO) adopted a series of diversified and congenial IPR promotional campaigns in 2004 that employed multiple communication vehicles such as televisions, movies, the Internet, radios and newspapers for different social and age groups. This intensive year-round project was purposed to maximize the campaigns' outreach and overall efficacy".

To find out more, visit the TIPO website here.